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Penn State Brandywine - SPRING 2011 | ||
Section 401 | ||
 | Public Relations Practices: Managerial Case Studies and Problems (7th Edition) by Allen H. Center, Patrick Jackson, Stacey Smith, Frank R. Stansberry Paperback, 368 Pages, Published 2007 ISBN-10: 0-13-234136-0 / 0132341360 ISBN-13: 978-0-13-234136-3 / 9780132341363 Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles | |