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 | Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card (7th Edition) by George Eugene Belch, Michael A. Belch, George Edward Belch Hardcover, 820 Pages, Published 2006 ISBN-10: 0-07-325596-3 / 0073255963 ISBN-13: 978-0-07-325596-5 / 9780073255965 Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marke | |