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 | Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) (1st Edition) by Jim Sterne, David Meerman Scott (Foreword) Hardcover, 272 Pages, Published 2010 ISBN-10: 0-470-58378-9 / 0470583789 ISBN-13: 978-0-470-58378-4 / 9780470583784 The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a s | |