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Florida Atlantic University Davie Campus & Downtown FT. Laude - SPRING 2011 | ||
Section 001 | ||
 | Competing in Emerging Markets: Cases and Readings (1st Edition) by Hemant Merchant (Editor) Paperback, 280 Pages, Published 2007 ISBN-10: 0-415-39950-5 / 0415399505 ISBN-13: 978-0-415-39950-0 / 9780415399500 This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western theorie | |