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George Mason University - FALL 2010 | ||
Section 001 | ||
 | Hispanic Marketing: A Cultural Perspective (1st Edition) by Felipe Korzenny, Betty Ann Korzenny Paperback, 352 Pages, Published 2005 ISBN-10: 0-7506-7903-4 / 0750679034 ISBN-13: 978-0-7506-7903-9 / 9780750679039 This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispa | |