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Barnes & Noble at Roger Williams University - SPRING 2011

Textbooks for Course DSGN 310

Section 01

      
Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands ()
by Kevin Budelmann, Yang Kim, Curt Wozniak, Alexander White
Hardcover, 208 Pages, Published

ISBN-10: 1-59253-578-X        / 159253578X

ISBN-13: 978-1-59253-578-1 / 9781592535781

This book is the fourth book in the Essential series following Layout Essentials," Typography Essentials," and Packaging Essentials." It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, ident


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