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Point Park University - FALL 2010 | ||
Section DA | ||
 | Entertainment Marketing & Communication: Selling Branded Performance, People, and Places (1st Edition) by Shay Sayre Paperback, 512 Pages, Published 2007 ISBN-10: 0-13-198622-8 / 0131986228 ISBN-13: 978-0-13-198622-0 / 9780131986220 Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles | |