|
Saginaw Valley State University - WINTER 2011 | ||
Section 01 | ||
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World (3rd Edition) by Peter C. Brinckerhoff Hardcover, 256 Pages, Published 2010 ISBN-10: 0-470-60218-X / 047060218X ISBN-13: 978-0-470-60218-8 / 9780470602188 A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides |