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Saginaw Valley State University - WINTER 2011

Textbooks for Course RPW 340

Section 01

      
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World ()
by Peter C. Brinckerhoff
Hardcover, 256 Pages, Published

ISBN-10: 0-470-60218-X        / 047060218X

ISBN-13: 978-0-470-60218-8 / 9780470602188

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides


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