 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Saint Joseph's College - Suffolk Campus - WINTER Jan 2011 | ||
Section BAS01 | ||
 | Strategic Electronic Marketing: Managing E-Business (2nd Edition) by Brad (Missouri Southern State College) Kleindl, Brad Alan Kleindl Hardcover, 448 Pages, Published 2002 ISBN-10: 0-324-17893-X / 032417893X ISBN-13: 978-0-324-17893-7 / 9780324178937 Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepa | |