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 | Marketing: The Core with Online Learning Center Premium Content Card (2nd Edition) by Roger A. Kerin, William Rudelius, Steven W. Hartley, Marketing: The Core (2Nd International Edition) Paperback, 400 Pages, Published 2006 ISBN-10: 0-07-321574-0 / 0073215740 ISBN-13: 978-0-07-321574-7 / 9780073215747 MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing�s 22 chapters down to 18, leaving instructors just the content t | |