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The Rutgers University - FALL 2010 | ||
Section 60 | ||
Marketing Research Plus Spss Cd (2nd Edition) by Parasuraman A., Joyce M. Schlotzhauer Hardcover, 200 Pages, Published 2006 ISBN-10: 0-618-77164-6 / 0618771646 ISBN-13: 978-0-618-77164-6 / 9780618771646 In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current resear |