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The Rutgers University - FALL 2010 | ||
Section 60 | ||
 | Fusion for Profit: How Marketing and Finance Can Work Together to Create Value (1st Edition) by Sharan Jagpal, Shireen Jagpal Hardcover, 664 Pages, Published 2008 ISBN-10: 0-19-537105-4 / 0195371054 ISBN-13: 978-0-19-537105-5 / 9780195371055 The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, expl | |