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 | Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (1st Edition) by Mark Weiner Hardcover, 272 Pages, Published 2006 ISBN-10: 0-7879-8279-2 / 0787982792 ISBN-13: 978-0-7879-8279-9 / 9780787982799 Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate | |