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Barnes & Noble at Roger Williams University - SPRING 2011 | ||
Section 02 | ||
Fashion Marketing: Theory, Principles, & Practice (1st Edition) by Marianne C. Bickle, Rayhané Sanders (Editor) Paperback, 352 Pages, Published 2010 ISBN-10: 1-56367-738-5 / 1563677385 ISBN-13: 978-1-56367-738-0 / 9781563677380 Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes |