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Saginaw Valley State University - WINTER 2011 | ||
Section 01 | ||
 | Media and Culture: An Introduction to Mass Communication (7th Edition) by University Richard Campbell, Christopher R. Martin, Bettina G. Fabos Paperback, 640 Pages, Published 2009 ISBN-10: 0-312-48546-8 / 0312485468 ISBN-13: 978-0-312-48546-7 / 9780312485467 The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared cu | |