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Saint Mary's University of Minnesota Graduate Campus - FALL 2010 | ||
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 | Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers (1st Edition) by Gerald A. Michaelson, Steven W. Michaelson Paperback, 244 Pages, Published 2003 ISBN-10: 0-07-142731-7 / 0071427317 ISBN-13: 978-0-07-142731-9 / 9780071427319 This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the bestselling author of "Sun Tzu: The Art of War for | |