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 | Marketing (10th Edition) by Charles W. Lamb, Carl Lamb Mcdaniel, Joe F. Hair, Joseph F. Hair, Carl Mcdaniel Jr., Carl D. Macdaniel Hardcover, 736 Pages, Published 2008 ISBN-10: 0-324-59109-8 / 0324591098 ISBN-13: 978-0-324-59109-5 / 9780324591095 Charles W. Lamb, Joseph F. Hair, Jr., Carl D. MacDaniel. R e t a i l i n g C h a p t e r 1 5 Copyright 2009 Cengage Learning. ... In product and trade name franchising, a dealer agrees to sell certain products provided by a manufacturer or a wholesaler. This approach has been used most widely in | |