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Saint Mary's University of Minnesota - FALL (Aug, Sept) | ||
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 | International Marketing (14th Edition) by Philip R. Cateora, John L. Graham, Mary C. Gilly, John Grhm, International Marketing (14Th International Edition) Hardcover, 736 Pages, Published 2008 ISBN-10: 0-07-338098-9 / 0073380989 ISBN-13: 978-0-07-338098-8 / 9780073380988 Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets tha | |