 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Saginaw Valley State University - FALL 2010 | ||
Section 01 | ||
 | Basic Marketing: A Marketing Strategy Planning Approach, (17th Edition) by E. Jerome Mccarthy, Joseph P. Cannon, William D. Perreault, William Perreault Jr. Hardcover, 758 Pages, Published 2008 ISBN-10: 0-07-338105-5 / 0073381055 ISBN-13: 978-0-07-338105-3 / 9780073381053 Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been | |