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The Rutgers University - FALL 2010 | ||
Section 40 | ||
 | Integrated Marketing Communication: Creative Strategy from Idea to Implementation (7th Edition) by Robyn Blakeman Paperback, 280 Pages, Published 2007 ISBN-10: 0-7425-2964-9 / 0742529649 ISBN-13: 978-0-7425-2964-9 / 9780742529649 A newer edition of this book is available. See the new edition's page at the following address: https: //rowman.com/ISBN/9781442221222 Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IM | |