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Saint Mary's College of California - FALL SEMESTER 2010 | ||
Section 01 | ||
 | Zag: The Number One Strategy of High-Performance Brands (1st Edition) by Marty Neumeier Paperback, 192 Pages, Published 2006 ISBN-10: 0-321-42677-0 / 0321426770 ISBN-13: 978-0-321-42677-2 / 9780321426772 "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that | |