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Saint Mary's University of Minnesota Graduate Campus - FALL 2010

Textbooks for Course MK 302

Section A

      
Marketing Ethics: Cases and Readings ()
by Patrick E. Murphy, Gene R. Laczniak, Eugene R. Laczniak
Paperback, 192 Pages, Published

ISBN-10: 0-13-133088-8        / 0131330888

ISBN-13: 978-0-13-133088-7 / 9780131330887

1 (June 2001): 74-80. 32. Matthew W. Seeger and Robert R. Ulmer. "Virtuous Responses to Organizational Crisis: Aaron Feuerstein and Milt Cole," Journal of Business Ethics 31, no. 8 (2001): 369-76. 33. Mohammad Saeed, Zafar U. Ahmed, and Syeda-Masooda Mukhtar, "International Marketing Ethics from


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