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Saint Mary's University of Minnesota - WINTER (Jan, Feb) | ||
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Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) (2nd Edition) by Kathy Brittain Mckee, Larry F. Lamb, Kathy Brittain Richardson, Marcie Hinton Paperback, 304 Pages, Published 2009 ISBN-10: 0-415-99916-2 / 0415999162 ISBN-13: 978-0-415-99916-8 / 9780415999168 Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, a |