 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Barnes & Noble Rowan University - SPRING 2011 | ||
Section 2 | ||
 | The ABCs of Strategic Communication: Thousands of terms, tips and techniques (2nd Edition) by M. Larry Litwin Paperback, 716 Pages, Published 2008 ISBN-10: 1-4343-5983-2 / 1434359832 ISBN-13: 978-1-4343-5983-4 / 9781434359834 Glossary of more than 7,000 terms and other words important to the communication professions: Public Relations; Advertising; Marketing; Sales Promotion; Media Planning and Buying; Print; Radio; Television; Online Communication; Journalism; and Graphic Design. Abbreviations and acronyms common to the | |