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Saint Mary's University of Minnesota - WINTER (Jan, Feb) | ||
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 | Marketing Research (6th Edition) by Alvin C. Burns, Ronald F. Bush Hardcover, 672 Pages, Published 2009 ISBN-10: 0-13-602704-0 / 0136027040 ISBN-13: 978-0-13-602704-1 / 9780136027041 A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Re | |