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Saint Peter's College - FALL Aug 2010 | ||
Section 01C | ||
 | Retail Marketing (1st Edition) by Malcolm Sullivan, Dennis Adcock Paperback, 368 Pages, Published 2002 ISBN-10: 1-86152-602-4 / 1861526024 ISBN-13: 978-1-86152-602-1 / 9781861526021 The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the 'virtual' internet store for instance - and s | |