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Behavioral Corporate Finance (Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate) (1st Edition) by Hersh Shefrin, Cram101 Textbook Reviews Paperback, 224 Pages, Published 2005 ISBN-10: 0-07-284865-0 / 0072848650 ISBN-13: 978-0-07-284865-6 / 9780072848656 "Behavioral Corporate Finance" identifies the key psychological obstacles to value maximizing behavior, along with steps that managers can take to mitigate the effects of these obstacles. The main goal of the book is to help students learn how to put the traditional tools of corporate finance to the |