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Santa Clara University Campus - WINTER QTR 2011 | ||
Section 63639 | ||
 | Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance (1st Edition) by Hersh Shefrin, Educational Testing Service Hardcover, 320 Pages, Published 2008 ISBN-10: 0-07-149473-1 / 0071494731 ISBN-13: 978-0-07-149473-1 / 9780071494731 The bestselling author of Beyond Greed and Fear puts behavioral concepts into corporate practice Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In Ending the Management Illusion, behavioral finance pioneer | |