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Santa Clara University Campus - WINTER QTR 2011 | ||
Section 64389 | ||
 | Sustainability Marketing: A Global Perspective (1st Edition) by Frank-Martin Belz, Ken Peattie Paperback, 306 Pages, Published 2009 ISBN-10: 0-470-51922-3 / 0470519223 ISBN-13: 978-0-470-51922-6 / 9780470519226 WINNER of the VHB BEST TEXTBOOK AWARD 2010!(Presented by the German Academic Association for Business Research) Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emp | |