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Barnes & Noble Rowan University - SPRING 2011

Textbooks for Course MAPR 01559

Section 1

      
Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series) ()
by Otto Lerbinger
Paperback, 496 Pages, Published

ISBN-10: 0-8058-5643-9        / 0805856439

ISBN-13: 978-0-8058-5643-9 / 9780805856439

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out


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