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Santa Clara University Campus - WINTER QTR 2011 | ||
Section 21944-003 | ||
 | The Profit Maximization Paradox: Cracking the Marketing/Sales Alignment Code by Glen S. Petersen Paperback, 176 Pages, Published 2008 ISBN-10: 1-4196-9179-1 / 1419691791 ISBN-13: 978-1-4196-9179-9 / 9781419691799 The title and sub-title of this book reflect two complementary and critical messages for business management. The title suggests that maximization of profit represents a paradox in that most organizations plan on the basis of historical results and use internally oriented metrics to assess function | |