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MidAmerica Nazarene University - Spring 2011

Textbooks for Course Undergraduate MKTG-2003-0 SALES & SALES MGMT

Section All

      
Fundamentals of Selling ()
by Charles M. Futrell, Futrell R.T., Stanislav S. Makhanov, Weerachai Anotaipaiboon
Hardcover, 704 Pages, Published

ISBN-10: 0-07-340469-1        / 0073404691

ISBN-13: 978-0-07-340469-1 / 9780073404691

Fundamentals of Selling draws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from plann


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