 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Northwood University - Fall 2010 | ||
Section All | ||
 | Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package (3rd Edition) by Marian Burk Wood Paperback, 224 Pages, Published 2007 ISBN-10: 0-13-513628-8 / 0135136288 ISBN-13: 978-0-13-513628-7 / 9780135136287 How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans? Nev | |