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 | Switch: How to Change Things When Change Is Hard [ SWITCH: HOW TO CHANGE THINGS WHEN CHANGE IS HARD ] by Heath, Chip (Author) Feb-16-2010 [ Hardcover ] (1st Edition) by Chip Heath, Dan Heath Hardcover, 305 Pages, Published 2010 ISBN-10: 0-385-52875-2 / 0385528752 ISBN-13: 978-0-385-52875-7 / 9780385528757 Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard "Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it | |