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 | Marketing Plan Handbook, The and Marketing PlanPro Premier Package (Pearson Custom Business Resources) (4th Edition) by Marian Burk Wood CD, 210 Pages, Published 2010 ISBN-10: 0-13-802087-6 / 0138020876 ISBN-13: 978-0-13-802087-3 / 9780138020873 For any course in which developing a marketing plan is required, such as Principles of Marketing, Marketing Management, or Marketing Strategy. Use standalone or as a supplement to a core text. The marketing plan guide that's practical, applied, and includes Marketing PlanPro software by Palo Alto. | |