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Northwood University - Spring 2011

Textbooks for Course Troy Program MKT3050 CONSUMER BEHAVIOR

Section All

      
Consumer Behavior ()
by Roger D. Blackwell, Paul W. Miniard, James F. Engel, Engel Blackwell Miniard
Hardcover, 832 Pages, Published

ISBN-10: 0-324-27197-2        / 0324271972

ISBN-13: 978-0-324-27197-3 / 9780324271973

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt bot


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