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 | Strategic Management in Action (5th Edition) by Mary A. Coulter Paperback, 336 Pages, Published 2009 ISBN-10: 0-13-607828-1 / 0136078281 ISBN-13: 978-0-13-607828-9 / 9780136078289 The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special | |