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 | Consumer Behavior (9th Edition) by Leon G. Schiffmann, Leslie Lazar Kanuk Hardcover, 656 Pages, Published 2006 ISBN-10: 0-13-186960-4 / 0131869604 ISBN-13: 978-0-13-186960-8 / 9780131869608 With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases he | |