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 | Internet Marketing: Integrating Online and Offline Strategies (2nd Edition) by Mary Lou Roberts Paperback, 395 Pages, Published 2007 ISBN-10: 0-7593-9278-1 / 0759392781 ISBN-13: 978-0-7593-9278-6 / 9780759392786 This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premi | |