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Santa Clara University Campus - WINTER QTR 2011 | ||
Section 20322-005 | ||
 | Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe Paperback, 336 Pages, Published 2009 ISBN-10: 0-307-39621-5 / 0307396215 ISBN-13: 978-0-307-39621-1 / 9780307396211 Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the | |