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Spring Hill College - WINTER JAN 2011 | ||
Section .01 | ||
 | Foundations of Marketing (Available Titles CourseMate) (4th Edition) by William M. Pride, O. C. Ferrell, Pride Ferrell Paperback, 544 Pages, Published 2010 ISBN-10: 1-4390-3944-5 / 1439039445 ISBN-13: 978-1-4390-3944-1 / 9781439039441 Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and | |