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Southern Connecticut State University - FALL 2010 | ||
Section 01 | ||
 | Purple Cow: Transform Your Business by Being Remarkable (1st Edition) by Seth Godin Hardcover, 145 Pages, Published 2003 ISBN-10: 1-59184-021-X / 159184021X ISBN-13: 978-1-59184-021-3 / 9781591840213 You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacula | |