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Southern Connecticut State University - FALL 2010

Textbooks for Course COM 275

Section 01

      
Persuasion: Social Influence and Compliance Gaining ()
by Robert H. Gass, John S. Seiter
Paperback, 400 Pages, Published

ISBN-10: 0-205-46216-2        / 0205462162

ISBN-13: 978-0-205-46216-2 / 9780205462162

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of p


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