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 | The Successful Marketing Plan : A Disciplined and Comprehensive Approach (3rd Edition) by Roman G. Hiebing, Scott W. Cooper, Paul Geisler Paperback, 576 Pages, Published 2003 ISBN-10: 0-07-139521-0 / 0071395210 ISBN-13: 978-0-07-139521-2 / 9780071395212 This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamles | |