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 | Cutlip and Center's Effective Public Relations (10th Edition) by Glen M. Broom, Scott M. Cutlip, Allen H. Center Paperback, 504 Pages, Published 2008 ISBN-10: 0-13-602969-8 / 0136029698 ISBN-13: 978-0-13-602969-4 / 9780136029694 Effective Public Relations, 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations pr | |