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 | The Marketing Plan (5th Edition) by William A. Cohen Paperback, 350 Pages, Published 2005 ISBN-10: 0-471-75529-X / 047175529X ISBN-13: 978-0-471-75529-6 / 9780471755296 Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips | |