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 | Marketing the Core (Kerin, Hartley, Rudelius) (3rd Edition) by Roger A. Kerin, Steven W. Hartley, William Rudelius Paperback, 512 Pages, Published 2008 ISBN-10: 0-07-338106-3 / 0073381063 ISBN-13: 978-0-07-338106-0 / 9780073381060 MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to c | |