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Saint Mary's University of Minnesota - Fall 2010 | ||
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 | Integrated Advertising, Promotion and Marketing Communications (4th Edition) by Kenneth E. Clow, Donald E. Baack Paperback, 480 Pages, Published 2009 ISBN-10: 0-13-607942-3 / 0136079423 ISBN-13: 978-0-13-607942-2 / 9780136079422 Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Framework | |