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Saint Mary's University of Minnesota - Fall 2010 | ||
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 | Marketing Research (McGraw-Hill/Irwin Series in Marketing) (6th Edition) by Donald R. Cooper, Pamela S. Schindler, Pamela S. Cooper Hardcover, 790 Pages, Published 2005 ISBN-10: 0-07-283786-1 / 0072837861 ISBN-13: 978-0-07-283786-5 / 9780072837865 There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. Thi | |