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University of Alaska Southeast - Fall 2010 | ||
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 | Introduction to Business (1st Edition) by Julian E. Gaspar, Leonard Bierman, James W. Kolari, L. Murphy Smith, Richard T. Hise, Antonio Arreola-Risa Paperback, 720 Pages, Published 2006 ISBN-10: 0-618-30636-6 / 0618306366 ISBN-13: 978-0-618-30636-7 / 9780618306367 This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. Gaspar et al. is the first cross-functionally authored text in the marketplace. Each author--a reco | |